Problem Statement: View Prototype
Kotak Bank lacks super app ability in there app and wants to compete with other competitive super apps in the FinTech industry.

Motivation:
Working on one of the largest FinTech brands in India to help compete in the FinTech domain by design a Super App for Kotak Bank - KayMall.

You might be wondering what is a Super App?
A super app is a user-friendly platform that combines multiple services into a single app. For example, a super app might include social networking, e-commerce, banking, messaging, food delivery, transportation features or mini apps that users can activate as needed.

My Contribution
The team took a collective decision to appoint me as the project manager to ensure collaborration and timely
progress toward the tight deadline. I contributed as a UX Designer and a researcher to work toward the intial research of the design thinking process. My tasks included coming up with a timeline for progressing through all the stages, leveraging collaborative platform such as Google meet, Miro, Figma/Figjam, Google forms.

As a UX Designer, I contributed toward the development of a persona, using the Kotak design system and brand colors to maintain consistency majorly on the Personalization and Card and Payments screens.

Collaboration
A team of four brainstormed on the wants, needs, and pain points of Kotak's users by analyzing the survey results and thoughtfully crafted a list of high-priority and supporting features for KayMall. The information architecture was defined by perfoming a card sorting and whiteboarding exercise. The team provided constructive feedback to each member's screens backed by rationale and actively worked on continious iteration to achieve the final high fidelity designs.